Tourist arrivals in Kenya hit 2.4 million in 2024, earning Sh452.2 billion

Kenya experienced a sharp rise in international visitor numbers in 2024, reflecting a year of growth for the tourism sector driven by improved air travel connectivity and strong global interest in the country’s attractions.

The Economic Survey 2025 shows that 2,394,376 international visitors came into Kenya in 2024, marking an increase of 307,607 from the 2,086,769 recorded in 2023.

This translates to a 12.8% rise within a year.

The report attributes the increase to developments in the aviation sector, particularly the expansion of airline networks during the year.

Arrivals were captured from various border points, including Moi International Airport (MIA), Jomo Kenyatta International Airport (JKIA), and other official entry points.

JKIA continued to serve the largest share, handling 1,627,837 visitors in 2024.

Meanwhile, MIA accounted for 204,891 visitors, with 561,648 entering through other border points.

MIA recorded the highest growth in international arrivals, rising by 30.6%  from the previous year, while JKIA’s figures went up by 10.1%.

August had the highest number of arrivals, with 249,086 visitors, while April had the lowest at 154,210, indicating seasonal trends in tourist visits.

Tourism and Wildlife Cabinet Secretary Rebecca Miano announced on February 19, 2025, that Kenya welcomed a total of 2.4 million international tourists in 2024.

Speaking during the launch of the Annual Tourism Sector Performance Report 2024 and a report on climate change’s impact on tourism, Miano said, "Inbound tourism earnings rose to Sh452.2 billion in 2024, a 19.79% growth compared to 2023.”

She added that the total number of visitors—both international and domestic—stood at 7,568,342. "This includes 2.4 million inbound tourists and 5,173,966 domestic tourists," she said.

Miano pointed out that the United States remained Kenya’s top source of international visitors, accounting for 12.8% of the total. Uganda followed at 9.42%, with Tanzania third at 8.49%.

The surge in visitor numbers highlights renewed confidence in Kenya as a travel destination, helped by recovery in air travel and efforts to promote the country globally.

As the tourism sector continues to grow, stakeholders are expected to focus on sustainability and resilience amid rising concerns over the effects of climate change on travel and the environment.