Kenya’s mobile subscriptions rise to 71.4 million

Kenya’s mobile phone market has continued to grow, with active subscriptions reaching 71.4 million by December 2024.

This marks a two per cent increase from 70 million in October, according to the latest quarterly report by the Communications Authority of Kenya (CA), released on Tuesday.

The regulator attributed the rise to increased mobile activity during the festive season.

“This growth is mainly attributed to the busy festive season during the same period,” the report noted.

Beyond voice subscriptions, mobile money services also expanded, reaching 42.3 million users by the end of 2024.

The growing use of digital platforms, including streaming, e-learning, and remote work, has further fueled the demand for high-speed internet.

In response to this trend, mobile data subscriptions climbed to 56.1 million, driven by the adoption of 4G and 5G technologies. Smartphone usage has also deepened, with penetration now standing at 80.5 percent.

The report highlighted that mobile broadband coverage has now reached 97 percent of the population, playing a key role in closing the digital gap.

As mobile connectivity continues to evolve, the increasing subscriptions reflect Kenya’s shift towards a technology-driven economy, shaping both communication and financial transactions.

Mobile technology is now a critical part of everyday life, with its use extending to communication, education, healthcare, entertainment, and financial transactions.

Mobile money platforms, including M-Pesa, Airtel Money, and T-Kash, remain central to financial inclusion in the country. They allow millions of Kenyans to transfer money, pay bills, and save conveniently.

Small and medium-sized enterprises (SMEs) have also benefited from these services, which have streamlined transactions and expanded market access.