Rex Omar urges Ghanaian artists to prioritize local awards
“Grammy is for America,” he stated plainly. “If you disrespect the Ghana Music Awards and want to win a Grammy, I don’t understand it. Because the Grammy wasn’t created for you.”
Veteran Ghanaian musician Rex Omar has sparked conversation in the entertainment world by urging Ghanaian artists to focus more on local awards than chasing international accolades like the Grammy Awards.
Speaking in a recent interview with GhanaWeb, Omar questioned the obsession with global recognition at the expense of valuing homegrown achievements.
"Grammy is for America," he stated plainly. "If you disrespect the Ghana Music Awards and want to win a Grammy, I don’t understand it. Because the Grammy wasn’t created for you."
Omar, who is also a Presidential Staffer for the Black Star Experience, pointed out that many Ghanaian musicians view awards such as the Grammys and BET Awards as ultimate milestones, without recognizing that these platforms are tailored to promote American cultural interests.
According to him, this mentality undermines local efforts and institutions that aim to elevate African talent.
He encouraged the music industry in Ghana to invest in creating an awards system that could grow to rival international standards.
"We can build something powerful, something that could attract global attention right here in Africa," he said.
"But it starts with us believing in and supporting our own."
Omar also emphasized the importance of building a strong creative ecosystem, calling for strategic investment in the country’s music infrastructure—from production and promotion to distribution and recognition.
In his view, real growth and impact on the global stage begin with self-worth and local appreciation: "It’s a whole value chain that must be developed. That’s how we create lasting international relevance."
His comments have sparked debate among fans and artists alike, with many reflecting on the need to balance global ambition with local pride.