Content creators reject gambling ad ban, demand inclusion
The Digital Content Creators Association of Kenya (DCCAK) said the decision was made without involving those directly affected, despite their role in promoting ethical and regulated content.
Digital content creators have raised alarm over the new advertising rules issued by the Betting Control and Licensing Board (BCLB), saying the blanket ban on influencers in gambling promotions threatens their livelihoods and shuts them out of policy-making.
In a statement on Friday, the Digital Content Creators Association of Kenya (DCCAK) said the decision was made without involving those directly affected, despite their role in promoting ethical and regulated content.
"The influencers we represent were not consulted, yet we are part of Kenya’s fast-growing digital economy," said the association’s chairperson, Bob Ndolo.
The Board has banned the use of influencers, celebrities, and content creators in betting advertisements as part of new guidelines to protect vulnerable groups, especially young people.
The decision came after a 30-day suspension on gambling ads ended on Thursday.
Digital creators now wants the board to open up talks with creators, saying a better approach would be one that includes all players rather than locking them out.
"We support regulation, not silencing. Let’s work together for smarter, safer outcomes," Ndolo said.
The association said its members have always followed BCLB rules and international standards, and that many have already supported responsible gambling campaigns without glamorising betting.
The Association is asking the betting board and other government bodies, including the Attorney General’s office, to involve them in drafting new rules.
They also expressed readiness to help spread awareness through the "Chukua Control" campaign by using their online reach to speak to the youth.
"With the right framework, influencers can help promote moderation and informed decisions," the statement said.
The new BCLB guidelines were developed with input from a multi-agency team that includes the Ministry of Interior, the Office of the Attorney General, Communications Authority of Kenya, Kenya Revenue Authority, Directorate of Criminal Investigations, Kenya Film Classification Board, Media Council of Kenya, and the Financial Reporting Centre.
