Deputy President Kithure Kindiki has dismissed claims that the miraa industry has deteriorated under President William Ruto’s leadership, insisting the problems affecting the sector have persisted for decades and are not unique to the current administration.

Speaking in Igembe South, Meru County, on Saturday, August 9, 2025, Kindiki acknowledged the sector’s deep-rooted challenges, noting they date back to previous governments, including the Mwai Kibaki era. He urged Kenyans to view the issues in context, stressing that long-term solutions require time, consistency, and coordinated interventions.

“The problems in this sector are very many. Let me begin with miraa. It has been a significant challenge for us for a long time, not just the two years under William Ruto. Even during Mwai Kibaki’s era, miraa has troubled us,” Kindiki said.

The Deputy President explained steps taken by the government to cushion farmers, including the gazettement of a minimum guaranteed price for miraa by the Ministry of Agriculture. However, he admitted that enforcement remains a challenge, affecting the full benefits intended for farmers.

Kindiki also revealed new initiatives to expand miraa’s market reach beyond its traditional reliance on Somalia. He disclosed that Djibouti has been identified as an additional export destination and that the government is exploring air freight and alternative road transport routes through Somalia to diversify distribution.

“We have now identified a market in Djibouti. This will complement our traditional Somali market, which remains vital. Additionally, we are exploring other channels, including air freight, to diversify our export routes,” he said, adding that Meru farmers are resilient enough to adapt to new logistical demands.

While expressing optimism about these market expansion efforts, Kindiki acknowledged that prices and market share remain below expectations. “We are not satisfied with the current prices and market share of our miraa. The Djibouti market will help, but there is more work to do,” he noted.

The DP urged Kenyans to give the Ruto administration a second term, arguing that continuity is key to implementing lasting solutions for miraa farmers.

“This government should have two terms. Those who want two terms should show me by their hands. Only then can we address these issues comprehensively and build a more sustainable future for miraa farmers,” he said.