KFCB orders mandatory classification of all gambling ads
The directive comes in the wake of a nationwide suspension of gambling advertisements.
The Kenya Film Classification Board (KFCB) has instructed all gambling operators to submit their audiovisual advertisements for licensing and classification, following a presidential directive issued through the Betting Control and Licensing Board (BCLB).
In a notice signed by the Board's acting Chief Executive Officer, Paskal Opiyo, said the directive comes in the wake of a nationwide suspension of gambling advertisements and the formation of a multi-agency team tasked with promoting responsible gambling.
KFCB now requires all gambling firms to obtain filming licences for their pre-recorded advertisements through its Technical Management System (TMS), accessible via kfcb.go.ke or tms.kfcb.go.ke.
After securing the licence, companies must submit their content for classification and receive a Certificate of Approval from the Board.
"Further, Media companies are DIRECTED not to air unclassified gambling advertisements on their platforms in line with the Films and Stage Plays Act, Cap 222 of the Laws of Kenya," said the statement.