Tourism and Wildlife Cabinet Secretary Rebecca Miano has called for a more enabling policy environment to unlock the full potential of Africa’s tourism and hospitality industries, urging governments and stakeholders to embrace innovation and inclusivity.

Speaking during the official opening of the Hotel Expo-Kenya and the Africa Food Show in Nairobi on 7th Aug 2025, Miano explained the urgency of reforms aimed at tackling long-standing bottlenecks in the sector. She cited infrastructure gaps, security concerns, and slow adaptation to digital and sustainable models as key impediments.

“Our ability to grow tourism and hospitality as a central pillar of economic development depends on our willingness to create a fertile ground for investment and innovation,” said Miano. “This requires deliberate partnerships between government and the private sector.”

The CS reaffirmed the Kenyan government’s commitment to establishing a resilient and future-ready tourism ecosystem, highlighting plans to boost public-private partnerships, promote skills development, and accelerate digital transformation within the industry. According to Miano, these steps are not only critical for post-pandemic recovery but also for positioning Africa as a globally competitive tourism hub.

She noted that tourism has become a major contributor to urban growth and a key engine of economic resilience across many African nations. However, she was quick to point out that the sector must adopt a more community-centered and sustainable approach to remain relevant.

Miano urged stakeholders to support local artisans and small enterprises, saying that prioritizing local sourcing and inclusive value chains would enhance the authenticity of Africa’s tourism products.

“Today’s traveler wants meaningful, culturally rich experiences. By putting local communities at the core, we not only empower them but also elevate the uniqueness of our destinations,” she said.

Industry leaders at the event echoed Miano’s sentiments, calling for a decisive shift from traditional tourism models towards green, tech-driven, and accessible experiences.

Her address set the tone for broader discussions around transforming tourism through innovation, inclusivity, and environmental responsibility elements increasingly demanded by global travelers. The rallying call now is for governments and industry players across Africa to act with urgency and purpose to reimagine the continent’s tourism narrative.