Over 450,000 videos taken down by TikTok in Kenya in three-month crackdown

TikTok said 43,000 accounts in Kenya were banned during the same three-month period for breaching its community standards
TikTok has pulled down more than 450,000 videos and banned 43,000 accounts in Kenya between January and March this year over violations of its community guidelines, according to the platform’s latest enforcement report.
The company said the move is part of its continued efforts to keep the platform safe and trustworthy for users.
In its 2025 Quarter 1 Community Guidelines Enforcement Report, TikTok said that 92.1 percent of the flagged videos were removed before they were viewed, while others were deleted within 24 hours of being posted.
The company said the removals were made possible by combining advanced automated moderation tools with support from thousands of trust and safety professionals.
“This approach is vital in mitigating the damaging effects of misinformation, hate speech, and violent material on the platform,” TikTok stated.
The platform added that its global proactive detection rate has reached 99 percent, making it more efficient in removing harmful content before it reaches users.
Alongside the video removals, TikTok said 43,000 accounts in Kenya were banned during the same three-month period for breaching its community standards.
Similar enforcement measures were extended to TikTok LIVE sessions, with a total of 19 million live rooms shut down globally during the same timeframe.
“This shows how effective TikTok’s prioritisation of moderation accuracy has been, as the number of appeals remains steady amid the increase in automated moderation,” the report stated.
While TikTok LIVE is designed to help creators and audiences connect in real-time, the platform has updated its LIVE Monetisation Guidelines to clearly state what kind of content cannot be used to earn revenue.
To further support safety, especially for younger users, TikTok has partnered with Childline Kenya to provide expert help for users reporting content related to suicide, self-harm, hate, or harassment.
The company also urged Kenyans to report any content, accounts, or comments that appear to breach its community guidelines through the TikTok Help Centre.