Manchester City, Puma ink richest shirt sponsorship deal in Premier League history

The agreement is expected to set a new benchmark for kit manufacturer deals among English clubs, surpassing Manchester United's £900 million 10-year contract with Adidas, signed in 2023
Manchester City have extended their kit partnership with Puma on a long-term deal, the club announced on Tuesday, with British media reports saying the deal is worth around £1 billion ($1.35 billion), making it the largest in the Premier League.
The new contract runs for at least another 10 years, reports said, worth a record £100 million a year to the club. City previously signed a £65 million per year deal with the German kit manufacturer in 2019.
The agreement is expected to set a new benchmark for kit manufacturer deals among English clubs, surpassing Manchester United's £900 million 10-year contract with Adidas, signed in 2023.
City have enjoyed an exceptional run since 2020, winning four consecutive Premier League titles and securing the treble in the 2022‑23 season. However, they did not win a major trophy last season.
City will begin their 2025-26 Premier League campaign on August 16 with a trip to Wolverhampton Wanderers.
Meanwhile, City have announced that Kolo Toure has been named the club's first team assistant coach.
After performing the role of first team assistant coach during the Club’s FIFA Club World Cup campaign this summer, the 44-year-old will remain in the position on a full-time basis.
It comes after the Ivorian, who helped both Arsenal and City to Premier League success during an illustrious playing career, enjoyed a hugely successful season serving as Assistant Lead Coach with City’s Under-18s last term.
Toure also boasts extensive coaching experience away from City, having initially worked with the Ivory Coast national set-up before then spending time at both Glasgow Celtic and Leicester City as part of Brendan Rodgers’ coaching team.
Before joining the City Academy coaching set-up, Kolo also undertook a brief spell in charge at Wigan Athletic.