OpenAI rolls out ChatGPT Projects to free users

Technology · Ann Nyambura · September 4, 2025
OpenAI rolls out ChatGPT Projects to free users
OpenAI website displayed on a laptop screen and OpenAI logo displayed on a phone screen are seen in this illustration photo taken in Krakow, Poland on May 4, 2023. PHOTO/Jakub Porzycki/NurPhoto via Getty Images)
In Summary

Projects let you organize chats with the company's AI assistant around a specific subject, and were previously one of several privileges only enjoyed by paid subscribers.

OpenAI has announced that it's making its Projects feature available to free users of ChatGPT.

Projects let you organize chats with the company's AI assistant around a specific subject, and were previously one of several privileges only enjoyed by paid subscribers.

While on some level, Projects are glorified folders for ChatGPT conversations, the ability to set custom instructions for how the AI responds or limit what information and files it can reference, makes the feature a useful option for power users.

As part of this rollout, OpenAI is also increasing the number of files that can be added to a project for ChatGPT to reference.

Free users can upload five, Plus subscribers can upload 25 and Pro subscribers can upload 40. Whether you pay for ChatGPT or not, you'll also be able to customize the color and icon for your project, too.

OpenAI has made a habit of slowly trickling down paid features to its free users over the last few years. Things like Deep Research and ChatGPT Voice started off as exclusives for the company's subscribers before becoming available to everyone.

Offering a formerly premium feature with limits is itself a way to get free customers to become paid ones.

OpenAI's decision to make the recently released GPT-5-model available to everyone at launch, but with harsher limits on how many times free users can use it follows a similar logic.

Projects are available for free users on the web and in the ChatGPT app for Android. OpenAI says the iOS ChatGPT app will receive the feature "over the coming days."

A couple of days after announcing its first open-weight models in six years, OpenAI is releasing the long-awaited GPT-5. What's more, you can start using it today, even if you're a free user.

With GPT-5, the company is touting across-the-board enhancements, claiming the model is its best yet when it comes to coding, writing, safety, accuracy and more.

"GPT-5 is the first time that it really feels like you're talking to an expert in any topic," said OpenAI CEO (and hypeman) Sam Altman during a press briefing the company held before today's announcement.

"It reminds me of when the iPhone went from those giant, old pixel [screens] to the Retina Display, and then I went back to using one of those big pixelated things and I was like, 'Wow, I can't believe how bad we had it.'"

At the start of the year, Altman said GPT-5 would offer a unified experience for users, and the new model delivers on that promise.

For the first time, OpenAI's default offering is a reasoning model, meaning the system is programmed to tackle complex problems by breaking them into smaller parts.

Previously, if you wanted to force ChatGPT to use one of OpenAI's reasoning models, you had to select the "Think Longer" option from the prompt bar.

This meant most free users didn't even know OpenAI had more capable models. With GPT-5, the company has significantly simplified the ChatGPT experience.

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