Voice, messaging power Safaricom to Sh80.78 billion revenue
The company’s voice revenue rose by 1.6%, with more customers spending time on calls and overall usage per user going up.
Voice and messaging services earned Safaricom Sh80.78 billion in the full year, according to results released on Friday, with the growth linked to increased usage and a larger active customer base.
The company’s voice revenue rose by 1.6%, with more customers spending time on calls and overall usage per user going up.
Minutes of use per subscriber increased by 6% to 200.89, while one-month active customers grew by 6.5% to 30.12 million.
Voice and messaging now make up 25.6% of Safaricom’s total service revenue in Kenya.
The firm credited its Customer Value Management (CVM) strategy for boosting affordability.
"We continue to enhance affordability through our Customer Value Management (CVM) initiatives, with the rate per minute declining by 11.4% to Sh1.11 during the year," said Safaricom CEO Peter Ndegwa.
Ndegwa added that this approach reflects the company’s response to customer expectations.
"This aligns with the company’s strategic shift in response to the evolving needs of customers who are seeking more value at existing price points," he said.
On messaging, revenue increased by 1.6% to Sh12.48 billion. This was supported by a 16% rise in the rate per message, reaching Sh0.31.
In 2024, voice revenue stood at Sh80.54 billion, slightly down from Sh81.05 billion the previous year.
The drop was linked to a lower rate per minute, which fell from Sh1.44 to Sh1.25.
Safaricom has restated its goal to become Africa’s leading purpose-led technology company by 2030.
"We will achieve this through innovative propositions and immersive experiences across our ecosystem," said Ndegwa.
He also highlighted plans to work with other organisations to unlock new growth.
"By scaling tech solutions beyond Kenya and across the African continent, we are not only expanding our market reach but also supporting and engaging our communities," he said.
The company continues to focus on new products, improved customer care, and campaigns that connect with users.
Ndegwa said the company is committed to delivering always-on, safe, secure, frictionless digital experiences to our customers.