Capitol Music taps Nix & Mortimer as creative heads
Their appointment comes at a time when the music industry is rapidly evolving.
In a strategic move aimed at revitalizing its creative direction, Capitol Music Group (CMG) has announced the appointment of Sara Nix and Joe Mortimer as Co-Heads of Creative.
The decision reflects CMG’s ongoing commitment to strengthening its leadership team and reinforcing its position as a powerhouse in artist development and innovative music marketing.
Sara Nix, known for her sharp eye for talent and trailblazing approach to artist development, joins the role with an impressive portfolio from her previous senior leadership positions at top-tier labels.
Over the years, she has played a pivotal role in launching and guiding the careers of several breakthrough artists, combining deep industry insight with an intuitive understanding of evolving audience tastes.
Joe Mortimer brings to the role a bold, forward-thinking vision shaped by years of experience in branding and visual storytelling.
With a career spanning music marketing and creative content production, Mortimer has earned a reputation for building compelling narratives that elevate artists' profiles and connect with global audiences across digital platforms.
Together, Nix and Mortimer will lead the creative division of CMG, overseeing everything from visual content and branding to campaign strategy and artist imaging.
They will report directly to CMG’s senior leadership and collaborate closely with A&R and marketing teams to ensure the label’s artists are positioned for both critical and commercial success.
In a joint statement, CMG expressed confidence that the duo’s combined experience and complementary strengths will “usher in a new era of creativity and innovation” at the label.
Their appointment comes at a time when the music industry is rapidly evolving, with creative leadership playing an increasingly central role in shaping how artists break through and sustain long-term careers.
This move also signals CMG’s intention to invest more deeply in the artistic visions of its roster, recognizing the importance of authentic storytelling and compelling visual identity in today’s competitive music landscape.
With this dynamic new leadership team at the helm, Capitol Music Group is poised to push creative boundaries and continue its legacy of producing globally influential artists.