Nike to hike prices amid tariff concerns and market shifts

Nike to Increase Prices Amid Tariff Uncertainty and Strategic Shifts. Nike has announced plans to raise prices on selected products beginning June 1, 2025, amid growing concerns over global tariffs and shifting economic conditions.

The price adjustments will affect specific footwear, apparel, and equipment lines, though the company attributes the changes to routine seasonal planning.

According to reports, footwear priced over $150 (Sh19,380) will see increases of up to $10 (Sh1,992), while those ranging from $100 (Sh12,914) to $150 (Sh19,380) will increase by about $5 (Sh646). Adult apparel and equipment items will also be affected, with price hikes ranging from $2 (Sh258) to $10 (Sh1,291).

However, the popular Nike Air Force 1 sneakers, products priced under $100 (Sh12,914), kids’ merchandise, and Jordan-branded apparel and accessories will not be impacted by the pricing changes.

While Nike has not directly linked the price hikes to ongoing tariff issues, the company acknowledged external economic pressures, including trade policies, inflation, and shifting consumer behavior.

Analysts believe the changes may also be a proactive move to cushion against potential impacts of tariffs on goods imported from China and other manufacturing hubs.

In a related development, Nike is reportedly preparing to resume direct sales through Amazon in the United States, a major strategic shift after cutting ties with the platform in 2019.

The move is seen as part of the brand’s efforts to regain market share and streamline online sales amid increasing competition.

As Nike navigates global supply chain complexities and fluctuating trade conditions, the company is making calculated moves to protect its profitability and maintain its position as a market leader in sportswear and lifestyle fashion.