4Strategic Communications Advisor Barrack Muluka has launched a scathing attack on President William Ruto’s leadership, accusing him of abandoning the very plan that propelled him to power and surrounding himself with self-serving leaders more concerned with wealth and image than public service.

Muluka on Wednesday alleged that Ruto had campaigned on a well-packaged and convincing roadmap, famously referred to as The Plan, which gave hope to many Kenyans. But once in office, he says, that promise quickly unravelled.

“You come in with a clear agenda, you come in with a roadmap, you come in with a team, because enterprise and government should also be run as enterprise,” Muluka said during an interview with Radio Generation.

“But we also saw that even before he sent that team packing, he was already himself telling them how so useless they were,” he added.

Muluka, who is also Democratic National Alliance Secretary General, cited moments where the president summoned his Cabinet to State House to sign delivery contracts, only to later publicly criticise them.

“You remember him lecturing them, telling them that you are bogus. I seem to understand your ministries better than you do. And if that is the situation, then something is mortally wrong,” he noted.

Muluka blamed the administration’s collapse in delivery on a leadership team obsessed with luxury, showmanship, and internal competition.

“They got involved with the opulence competition, who had the latest Parisian suit, who had the biggest carsplashing while there was turbulence.That was already an indication they were on the path to failure,” he said.

He also cited rising corruption and poor governance, saying Kenya Kwanza had failed to realign state planning with real national needs.

“Public officials chose opulence over service, and corruption has flourished under the current regime. Unless leadership realigns with long-term development goals, the crisis will only deepen.” Muluka said.

According to him, the country’s struggles are not just the result of recent missteps, but decades of poor planning and misaligned education systems that failed to equip young people.

Muluka criticised universities for becoming “irrelevant” by focusing on mass graduation numbers without reflecting on how those graduates fit into national development.

“Universities will come out and brag on graduation parades… without any reflection on where they’re going,” he said.

The SG, however, acknowledged that Ruto inherited long-standing issues, but insisted he knew what he was walking into.

“He knew where he was going. And so he came with what he called a plan, and we helped him… because we believed in it, and we believed in him. And once he got there, he removed the wool in which he was dressed in and the true being underneath,” he added.

Muluka’s criticism comes as the Kenya Kwanza administration continues to face growing scrutiny over its delivery record. Critics argue that the government has failed to fulfil the promises made in its manifesto.

However, Deputy President Kithure Kindiki has defended the administration, dismissing opposition criticism and maintaining that the government remains focused on development and economic empowerment for all.

“They were given huge responsibilities and they failed. They don’t know how to work with citizens or fellow leaders. Now they are just roaming around chanting ‘Ruto Must Go’ and ‘One Term’. They should stop misleading the people,” Kindiki said.

He insisted that President Ruto’s government is committed to inclusive growth and transformative projects.

“We are people of action, working Monday to Monday, January to December. We have no time for petty politics that only serve to confuse the public,” he added.