Puma to produce EPL match balls, replacing Nike

Global sports company PUMA has signed an official agreement with the English Premier League, the most-watched football league globally, the sportswear manufacturer said Monday.
The collaboration will see Germany's PUMA become the Official Ball Supplier of the Premier League, which includes the provision of match balls at all League matches from the start of the 2025/26 season.
Through this partnership, PUMA, it says, will also support the Premier League across multiple initiatives, from community-based football programs that nurture grassroots talent to high-impact marketing campaigns and events such as the Premier League Summer Series, which will be hosted in the United States in July.
“The agreement with the Premier League, the most watched football league in the world, is an important step in PUMA’s brand elevation strategy,” said PUMA CEO Arne Freundt.
“We look forward to bringing our performance technology to the forefront of the game and connecting with the many fans worldwide."
With PUMA’s ball at the center of attention during every match in this incredible league, we will create unforgettable moments for players and fans alike, he added.
The Premier League, considered by many to be the world's most exciting league, is broadcast to 900 million homes in 189 countries.