UDA maintains lead as Kenya’s most popular party, TIFA survey shows

News and Politics · Bradley Bosire · September 24, 2025
UDA maintains lead as Kenya’s most popular party, TIFA survey shows
President William Ruto during a past event. PHOTO/UDA
In Summary

The poll further indicates that the Azimio Coalition enjoys 5 per cent support, followed closely by Wiper Democratic Movement at 4 per cent.

The United Democratic Alliance (UDA) has been ranked as the most popular political party in the country, according to a new opinion survey released by Trends and Insights for Africa (TIFA).

The findings show that 16 per cent of Kenyans identify with UDA, placing it ahead of the Orange Democratic Movement (ODM), which stands at 13 per cent, and the Democratic Congress Party (DCP) at 9 per cent.

The poll further indicates that the Azimio Coalition enjoys 5 per cent support, followed closely by Wiper Democratic Movement at 4 per cent.

Other parties recorded lower numbers, with Kenya Kwanza Alliance and Jubilee each at 3 per cent, Ford-Kenya and DAP-Kenya at 1 per cent apiece, RTA at 2 per cent, and other smaller outfits collectively accounting for 2 per cent.

Despite UDA’s lead, the survey shows that a much larger portion of Kenyans—31 per cent—say they do not identify with any political party.

An additional 10 per cent of respondents remain undecided. TIFA notes that this proportion of unaligned voters is the highest ever captured since the revival of multiparty polling in the 1990s.

According to TIFA, the combined support for UDA, ODM, and Ford-Kenya—all linked to the ruling coalition—totals just 30 per cent of the electorate.

The research firm points out that these shifts will be closely watched as the country heads towards the 2027 General Election, with the by-elections scheduled for November expected to give an early sense of voter trends.

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