Boost for rugby fans as Kenya Cup gets Ksh 10 million sponsorship
The Kenya Rugby Union has announced a Ksh 10 million sponsorship for the Kenya Cup playoff stages, a huge boost for local rugby as the season draws to a close.
The Kenya Breweries Limited (KBL), through its flagship brand Tusker, pledged the sponsorship, which will go towards supporting the Semi-Finals and the Finals.
Speaking at the sponsorship announcement event, Tusker Marketing Manager Christine Kariuki emphasized the company’s long-standing relationship with Kenyan rugby.
"Over the years, we have remained committed to supporting rugby in Kenya, ensuring that players, teams, and fans continue to enjoy and grow with the sport. We are therefore proud to announce that Tusker will be supporting this year’s Kenya Cup by sponsoring the most crucial stages of the tournament: the Top Six Play-offs, the Semi-Finals, and the Finals," she said.
"These are the moments that define the season, where teams fight for glory, and fans rally behind their favorite clubs."
"To support this, we are committing Ksh 10 million to the KRU, and this sponsorship will go towards ensuring that the events are well-executed, that players and teams have the best possible platform to showcase their talent, and that fans enjoy an unforgettable experience both on and off the pitch,” she added.
KRU Chief Executive Officer Thomas Odundo expressed gratitude for KBL’s continued partnership.
"We are incredibly grateful to KBL and Tusker for their unwavering support of Kenyan rugby. The Kenya Cup is a cornerstone of our domestic rugby structure, and this sponsorship will go a long way in ensuring that we deliver a well-organized and competitive season," he said.
Meanwhile, the stage is set for an exciting showdown in the 2024/2025 Kenya Cup semifinals, taking place this Saturday, March 29, with the league’s top four teams vying for a spot in the grand final.
Defending champions, Kabras RFC, will host Nondescripts RFC at the ASK Kakamega Showground, while KCB Rugby will welcome Menengai Oilers at the Ruaraka Grounds in Nairobi.
Nondescripts RFC secured their spot in the semis with an impressive 38-22 victory over Kenya Harlequins in a thrilling Ngong Road Derby, while Menengai Oilers made it to their fifth consecutive Kenya Cup semifinal after a convincing 38-18 win over Kenyatta University's Blak Blad in Nakuru last weekend.